There is an adage that is often used when raising a child: "it takes a village". Parents, relatives, siblings, friends, people of every stripe and station take part in the formation of a child as he or she grows. The collective hope of those closest to each child is that child will grow in beauty, hope, love, and joy. Ultimately, that child will become an adult that might be a blessing to future generations.
At Amer, the same view is taken with each of its rugs as it does take a village to create a rug. Hearts, minds, hands, and lives join together in the creation of a single rug. So many different people in different places actually add a little of their life story into each rug: shepherds, shearers, those who clean and spin wool all by hand, those who dye and wash yarn, those who keep the machines running, the designers who leverage technology, the weavers who masterfully bring the pieces together, to the teams of men and women who finish, wash, and complete each and every rug that comes from Amer. Dozens of hands touch a single rug and help to raise it up into a woven piece of art before it ever meets a client's floor.
So, when you choose an Amer rug, Amer wants you to feel and see the history and stories of the "village" of individuals who have thoughtfully crafted your rug. May this rug be a blessing for your room, and for future generations.